PUBLISHED PRICING

Published Pricing for the Brand Guest Experience Partnership

SignalTide begins with a Founder-Led Guest Journey Immersion, then moves into a 12-month Brand Guest Experience Partnership for independent boutique hotels, inns, resorts, and spa-integrated properties. Michael works directly with leadership, studies the property in person, identifies where the promise, guest expectations, and actual experience stop matching, and remains accountable for the approved guest-facing work that follows. Hard-capped at 6 active partners.

The investment logic

The investment starts with understanding the property, not prescribing a deliverable.

The $8,000 starting investment is the Founder-Led Guest Journey Immersion: on-property observation, leadership and staff context, guest-journey review, promise-to-experience alignment, and a prioritized executive action plan.

The 12-month partnership is the execution relationship. Michael stays directly involved as SignalTide repairs the highest-priority gaps, measures how the guest journey responds, and changes the work as seasonality, performance, and commercial priorities evolve.

The immersion and the 12-month partnership are two distinct parts of one relationship. First, Michael establishes the evidence and priority order. Then SignalTide executes across the touchpoints actually causing friction — which may include positioning, reputation, content, local visibility, room or treatment clarity, mobile experience, booking handoffs, pre-arrival information, analytics, or the website when the findings show it is part of the problem. Final scope and pricing are always defined in the signed proposal, and results are not guaranteed.

PRIMARY OFFER · HARD-CAPPED AT 6 PARTNERS

Brand Guest Experience Partnership

A founder-led, partner-level partnership for independent boutique hotels, inns, resorts, and spa-integrated properties. Michael Brady remains accountable for diagnosing the guest journey, establishing the priority plan, and directing the approved guest-facing work within SignalTide's scope throughout the 12-month partnership.

$8,000 immersion (starting)

$3,400–$3,800 / mo (typical $3,550)

Explore the Partnership

Founder-led on-property immersion before execution

Prioritized executive guest-journey action plan

Michael remains directly involved with leadership

Promise-to-experience alignment across the full journey

Guest-facing execution within SignalTide's approved scope

Specialist handoff when the remedy belongs outside SignalTide

Existing systems preserved when they remain the right fit

Hard cap — six active partners maximum

Final scope and pricing are always defined in the signed proposal. The monthly investment depends on the number and complexity of active guest-journey priorities, locations, on-property requirements, systems coordination, visibility and reputation work, and measurement needs.

Factors affecting final immersion price

Property size and number of locationsNumber of guest-facing outlets or experiencesHotel, spa, F&B, or mixed-use complexityDepth of on-property observation requiredLeadership and staff accessTravel and on-location requirementsSystems and performance data available for reviewCompetitive and booking-path complexity

THE 12-MONTH STRUCTURE

Four 90-Day Phases, One Annual Partnership

1Months 1–3

Priority Alignment

Address the highest-priority gaps identified during the Founder-Led Guest Journey Immersion. Work may include positioning, guest-facing messaging, expectation-setting, trust, pre-arrival or arrival clarity, content alignment, booking friction, analytics, and digital infrastructure when those issues are weakening the guest journey.

2Months 4–6

Promise & Trust

Strengthen how the property is understood and evaluated across discovery, reputation, property content, neighborhood context, policies, offers, and the information guests use to compare the hotel's promise with alternatives.

3Months 7–9

Decision, Arrival & Experience

Review guest behavior and friction across comparison, room or treatment decisions, booking handoffs, pre-arrival communication, arrival expectations, policies, trust content, and the on-property experience, then refine the journey around what the evidence shows.

4Months 10–12

Performance & Next Priorities

Strengthen what is working, correct what remains misaligned, prepare for upcoming demand periods, and complete an executive review that establishes the next guest-journey priorities for leadership and any required specialists.

Not every item listed is included at every pricing level. The signed proposal defines the exact approved scope, frequency, deliverables, travel, integrations, and responsibilities.

WHO OWNS WHAT

Clear accountability is part of the partnership.

SignalTide is accountable for the guest-journey diagnosis and the approved work inside its scope. Property leadership remains accountable for operating the hotel. Specialist disciplines remain with the people qualified to own them.

SignalTide owns

Guest-journey diagnosis

Promise-to-experience alignment

Strategy and leadership priorities

Approved guest-facing execution

Measurement and evidence review

Property leadership owns

Operating decisions

Department accountability

Internal implementation

Staff and policy decisions

Accurate operating context and approvals

Specialists own

Dedicated hotel operations remedies

F&B operations

Revenue management

Staff training

Complex PMS/technology engineering and regulated specialist work

Not Included Unless Quoted

Paid advertising spend (ad budgets are paid directly to the platform)

Third-party software, booking, reservation, or scheduling platform fees

Stock photography or videography licensing beyond approved packages

Print materials, signage, and physical collateral

Travel and expenses for on-location work outside the approved plan (quoted separately)

Migrations or integrations requiring unusual third-party engineering (quoted separately)

Client Responsibilities

Making leadership and relevant staff available during the immersion

Providing accurate operational, guest, and commercial context

Providing appropriate access to relevant analytics, listings, booking, and guest-facing systems

Reviewing and approving priority decisions in a timely manner

Making the property available for approved observation and content capture

Providing operational feedback as changes are implemented

Informing SignalTide of material business, policy, or service changes

Paying approved third-party costs where applicable

SignalTide Is For Businesses That:

Independent hotels, inns, and spa-integrated properties with a real experience worth protecting

Owners and GMs willing to let Michael see the property and guest journey as it actually operates

Leadership teams prepared to address friction rather than simply buy more traffic

Properties willing to make operational and guest-facing changes when the evidence supports them

Businesses that value founder-level judgment and direct accountability

Properties that can realistically support the published investment

Leadership prepared for a 12-month working partnership after the immersion

SignalTide Is Probably Not For Businesses Seeking:

A low-cost website or design-only project

A menu of isolated marketing tasks

Social posting for the sake of staying active

Guaranteed rankings, leads, or bookings

A vendor relationship where leadership wants execution without access, context, or accountability

PRICING FAQ

Common Questions About the Investment

Review the Investment, Then Talk to Michael

Speak directly with founder Michael Brady. Published pricing. No call center or scripted sales handoff.

Call SignalTide — (305) 676-6345 Guest Journey Review

Continue Your Journey

What would you like to do next?

You've seen the investment. Now explore the work, the partnership, or start a direct conversation with Michael.

Explore the Partnership

The founder-led, 6-partner model

See How the Guest Journey Work Operates

How SignalTide identifies and reduces decision friction

Meet the Founder

How Michael works on-property and with leadership

Guest Journey Review

A direct leadership conversation with Michael

Or call founder Michael Brady directly · (305) 676-6345